The Cup That Cares – Hurricane Katrina

Posted on September 7, 2005

When Hurricane Ivan hit Florida last year, the Ettinger family of Gainesville, Georgia, was devastated. After losing a family house in Navarre, Florida, and spending months cleaning up, they could immediately empathize with the victims of Katrina who have lost everything, including their homes.

Inman Perk Coffee, the Ettingers’ family-owned coffee shop in the Village Shoppes of Flowery Branch, will run a donation campaign called “The Cup That Cares” from Friday, September 9 through Friday, September 16. During this week, the gross sales — and even sales tax — for all beverage and Big City Bread purchases will be split 50/50 between the American Red Cross and Habitat for Humanity. This means that every penny customers hand over when purchasing their morning cup of coffee and bagel or afternoon latte or smoothie will go directly to Hurricane Katrina relief.

“When we started the coffee shop, one of our mission statements was to contribute to the community, both locally and globally, in ways like being environmentally friendly and supporting Fair Trade coffee,” manager Guy Ettinger says. “Making this donation is one way we can hopefully help Katrina survivors get back on their feet. Some of our family friends are affected directly by this disaster, and we went through some tough times with Ivan, so we had to do something.”

Inman Perk Coffee hopes to be making a substantial donation to the American Red Cross and Habitat for Humanity at the end of the month.

“We can’t just ignore what’s going on down there,” owner John Ettinger says. “It is too close to home, and we wouldn’t be able to live with our conscience. We need to do something now.”